Corporate Development

Strategy, conceptualisation, implementation – we accompany you throughout the entirety of your corporate development

Corporate Development

Our areas of expertise are wide-ranging and cover the entire breadth of fundamental entrepreneurial issues.

The combination of methodological expertise, theoretical knowledge and practical experience characterises our consulting style. We do not limit ourselves to developing solutions, but also accompany what are often difficult implementation- and change processes with all their associated methodological and communicative pitfalls.

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Our fields of competence

Strategy consulting

Are your current corporate strategy and market positioning still a good fit?

Digitisation

Digitisation is not a fad. Digitalisation is an opportunity!

Change-Management

“Change” denotes a continuous state of flux – the permanent state of innovative and successful companies.
Evolution over revolution.

Transformation

We initiate the shift in perspective, we provide the external view. Unbiased – solution-oriented – pragmatic.

Marketing & Sales

Omnichannel sales – the channel doesn’t matter! Marketing in digital times – can you still see through the haze?

Practical experience, theoretical knowledge, future-oriented thinking – all for your benefit

MORE ABOUT OUR EXPERTISE

OUR NETWORK OPENS DOORS

Strategy consulting – independent and neutral

An ever-evolving market environment, increasingly complex framework conditions, more multi-layered customer requirements and attacks by new entrants on traditional value chains are omnipresent challenges for corporate management. The question of whether the current corporate strategy and the market positioning are still a good fit remains a permanent item on the agenda. With an independent, neutral view from an external standpoint, we analyse the strategic starting position with the client, support a change of perspective, and jointly develop new goals and the way to achieve them.

Depending on the requirements, we work our way through the following phases:

1. SITUATIONAL ANALYSIS

What are the main characteristics of the business?
What is the mission, and what are the short-term objectives of the company?
What is the long-term vision, what role should the company be playing in 5 or 10 years?

2. REVIEW OF OBJECTIVE SETTING

Do the goals fit with the shifting landscape?
Are the goals clearly and unambiguously formulated and easy to communicate?
Are the goals supported by the entire management function?

3. STRATEGY DEVELOPMENT AND IMPLEMENTATION

From theory to practice. When the goals are clear, action must be taken.

Development or analysis of new business ideas, products.
Market entry strategies: new markets, new products.
Evaluation/development of corporate, divisional and functional strategies (Marketing, Sales, Production, Service, etc.).
Development of a digitalisation strategy.

Digitisation

Our experience – Your benefit

Digitisation is not a passing hype, nor an end in itself – it is a prerequisite for survival in the networked world of both today and tomorrow. Digitalisation is an opportunity! Rethinking processes, changing procedures, redesigning value chains. Through the availability of data, it is possible to gain deep insight into customer behaviour and their preferences, and to adapt offers accordingly. New players with new ways of thinking create new rules, define new, shorter value chains, ignore traditional roles and tasks. With leaner, more effective business models and processes, they are attacking established markets and players.

From a strategic perspective, we develop the path to digitalisation with you:

Thinking from the customer’s perspective

Digital customers expect new digital services – penetrating and understanding the shifting customer view.
Scrutinise all areas of customer interaction, identify and eliminate residual analogue communication structures and processes.
Develop and offer new services.
Thinking out of the box – saying goodbye to your comfort zone – questioning the traditional.
Redesign processes and activities with a “greenfield approach”.
Lead the revolution from the inside – as opposed to suffering the effects on the outside!

Digitisation across the company

From customer requests to the provision of service, from marketing to accounting – digitalisation affects all areas of your business.
Digitalisation does not forgive half measures.

I don’t know if things will get better if there is a change.

But I know that it has to change for it to get better.

(Georg Christoph Lichtenberg)

Go ahead, we are at your side.

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Change-Management

NOTHING IS AS CONSTANT AS CHANGE

WHY CHANGE? IT’S ALL GOING WELL!
WE’VE ALWAYS DONE IT THAT WAY!

ACTIVE CHANGE REQUIRES COURAGE AND A NEW OUTLOOK!

The regular, continuous review and adaptation of products, offers and services should be part of any company’s corporate philosophy. This ensures that you are always proactive. Having your finger on the pulse and knowing the wishes of your customers. And thus staying one step ahead of the competition.

“Change” denotes a continuous state of flux – the permanent state of innovative and successful companies. Evolution over revolution.

The change process helps to shape change, and to model the future. This process is initiated both from within (by management, by employees) and from the outside. Making the constant readiness for change a part of your corporate culture – that is our task.

Be proactive and stay one step ahead of the competition
Delegate responsibility
Motivate employees to have the courage to question and change things
“It’s always been like this!” and “Can’t be done!” are no longer accepted!

SHAPING ESSENTIAL CHANGE, MODELLING THE FUTURE

Follow the path towards transformation and find the “catalyst of change”.
Have the courage to strike out into uncharted territory, to leave well-trodden paths in time.
Gain new perspectives through an outside view.

TTCG supports and facilitates the process until the changes are implemented.

Transformation

Off to new shores.

Why is transformation necessary?

Of the 10 largest companies in the world that topped the list in 2007, only 2 companies were still there in 2017 – success is a fleeting passage of time!

The existing business model is no longer as successful as it used to be. Traditional value chains no longer work. The life cycle of proprietary products and services is coming to an end.

Change is necessary, but it needs revolution instead of evolution.

Digitalisation is revolutionising the way offers are produced and marketed. Processes are changing radically, they are becoming more customer-centric and are much more efficient. New market participants are redefining the rules of the game, they have no regard for traditional roles and value creation processes, and they are becoming serious competitors.
In order to survive in this kind of market, a revolution is needed. A radical upheaval of the business model, products, services and processes

What added value does TTCG bring to the transformation process?

We understand these kinds of challenges. We initiate the shift in perspective, we provide the external view. Unbiased – solution-oriented – pragmatic. We support the revolution process in both thought and deed.
Together with you and your team, we develop the new business model, new value chains, new products and processes.
And the way to get there.

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What are the challenges? How do I introduce this to the company?

It takes plenty of courage to embark on the journey into the unknown
Replacing the old with the new – moving from the familiar to the unknown, leaving your comfort zone: Solid leadership is essential
Successful change is initiated “at the top” but made “at the bottom”
The communication of reasons, goals and measures promote acceptance and support among employees
Transformation is a living and dynamic process that requires a great deal of flexibility and can only be planned to a limited extent
TTCG accompanies and supports you on this path

Marketing

Marketing and sales – present on all channels

Omnichannel sales, product differentiation, digital marketing – we work together with you to develop the right positioning in your market segment.

Omnichannel sales – the channel doesn’t matter!

WE FIND SOLUTIONS WITH YOU WE IDENTIFY THE DEFICITS AND CLOSE THE GAPS.

At any time, in any place

Read the news, receive offers and buy directly at any time and from any place.

Different distribution channels

The modern customer uses a wide variety of sales channels to gather as much information as is needed about products, services and prices, and then to make a purchase.

Holistic view

A holistic view of the customer: Capture contacts from the web, mobile phone, email, call centre, social media, retail shop, etc. without gaps, tie them together and assign them correctly.

Channel-appropriate product presentation

Omnipresent, identical and channel-appropriate product presentation – on the web, in the shop, on the smartphone – always available, always available to buy!

Digital marketing

An integral part of the marketing mix, you can’t do without it! SEO, SEA, Affiliate, ASO, Content, email, SMM, Web Analytics, Influencer, Referral?

Better than the competition – how do I differentiate myself effectively?

Customer loyalty is fragile: digital market transparency lowers customer loyalty. How do you counteract this?
Do you know your customers? Who buys your products? Do you have an all-round view of your customers? Why do customers buy from you? Why not?
How do you differentiate your products and services: Price? Content? Presentation? Innovation? Trust? Reliability? Service?

WE DEVELOP THE RIGHT CONCEPT AND DELIVER CREATIVE IDEAS.

Questions? Please feel free to get in touch with us.

mail@the-tcg.com

Corporate Development